Los Angeles
“Hen-ley”
Hello! I’m Heenly — a strategist and creative thinker based in Los Angeles, CA. I graduated from the University of Southern California in Spring 2025, with a B.S in Business Administration and minors in Fashion and Environmental Studies. I have enjoyed working across fashion, lifestyle, and marketing teams.
I love collaborating to foster productivity and brand growth through thoughtful strategy, organized planning, and intentional design. At the core of my methodologies is value, innovation, creativity, and impact.
I am always seeking new partnerships and opportunities to expand my professional experience and skills. Please email heenly.pelayo1@gmail.com or fill out my contact form!
About me
USC grad
My Experience
⋆
My Experience ⋆
Effective design is all about strategy. Projects should blend aesthetic curation, values, and purpose. I create to tell a story, serve an objective, and leave a lasting impression.
My Design Philosphy
CREATIVE PORTFOLIO
Marketing Strategy
To maximize results of digital marketing efforts, I utilize brand performance auditing, creative direction, competitive analysis, and strategy planning.
CONTENT CREATION
I implement marketing strategies to create quality, short-form video content. I often create across industries such as fashion, beauty, food, events, and lifestyle.
FASHION DEVELOPMENT
My deep understanding of creative direction, branding, market research, and design have been essential components to fashion brand development and market performance.
Contact me
Interested in working together? Please email heenly.pelayo1@gmail.com or fill out this form!